Hi, I’m Allison. Let me help you scale your digital advertising and grow your brand.

I’m a digital marketing consultant that works on the whole funnel, from top to bottom. Whether you’re looking to drive brand awareness or last-click sales, I’ll help you create an efficient and effective holistic media strategy.

A little about me..

With 6+ years of experience in the digital marketing industry, I’ve worked with businesses ranging from fledgling CPG startups to well-established DTC brands with market presence. Currently at a midsize men’s apparel brand, I’m working on growing net new customers and driving sales. Previously, I was at Bonobos where I managed over $14M in annual media spend.

On the flip side, my agency experience at VaynerMedia honed my execution skills when working with clients like Express, SafeAuto, and Scott’s Miracle-Gro. I've also had the opportunity to work with smaller clients such as Lunar Inc. and RtA Brand.

With experience both agency-side and in-house, I’ll be able to bring you a more well-rounded perspective on how to approach your media strategy.

I graduated from the Wharton School at the University of Pennsylvania, and currently reside in NJ.

Here’s how I can help:

  • Paid Social Management & Optimization

    I’ll jump into executing campaigns on paid social and optimizing them to your key KPIs. I’m your expert on Meta, TikTok, Snapchat, Pinterest, X, Reddit, and more.

  • Ad Account Audits

    They say you can’t build a great building on a weak foundation. The same thing applies for ads. An audit will assess campaign structures, pixels, feeds, audience targeting, etc. to identify opportunities to improve.

  • Comprehensive A/B Testing

    I’ll dig into A/B testing to help you find the most effective and efficient placements. We’ll look at audiences, creative iterations, landing pages, ad types, and so much more.

  • Weekly Reporting & Analyses

    Too many sources of truth and attribution models? I’ll help you understand what really matters to your brand and how to adapt your media.

  • Media Forecasting and Planning

    Not sure how much to spend on Meta or TikTok? Is it better to spend on brand awareness or conversions? I’ll help you analyze and forecast the bang you’ll get for your buck.

  • KPI Dashboard & Monitoring

    I’ll create a live dashboard to show your media so you’ll always be able to see how it’s performing. Customized to your business’ KPIs, you’ll be able to see the top performers at any time.

  • Competitor Analyses

    Curious to see what competitors in the same space are doing? I’ll help conduct market research with third-party tools to enhance your business’ media strategy and creative decisions.

  • Creative Recommendations & Testing

    Creatives are how your target audience notices you. We’ll create concepts, test, analyze, and iterate on them to find the most effective assets.

Let’s work together.

Get in touch and we’ll walk through your business needs and how I can help!

I offer services and consulting in other channels as well, including programmatic, CTV, OLV, etc.